Shower Power!

No, this is not a post about the weather but about those showers you take every day…..well most of us do, but I’m getting ahead of myself. 

Last year the Delta Faucet people did some research on Americans’ showering habits to “assist them in product development” read: being nosy.   They surveyed 1000 Americans over the age of 18 from across the country, divided equally between men and women.  Here are some of the things they’ve found, excerpted from April’s Kitchen & Bath Business Magazine: 

  • More than 71% felt that their shower is more important than other daily rituals (they didn’t elaborate on rituals that respondents could choose from)
  • 18% felt that showering was more important than their first cup of coffee (I’m sure their family and co-workers would agree)
  • 10% of women feel that their day is out of whack if something interrupts their shower routine (got the OCD folks covered)

Delta's Vero showerhead

Here are some other facts regarding regional differences that I find rather amusing:

  • People from the South Atlantic area (Florida, Georgia, the Carolinas) claim to take 8 showers per week, more than any other region.
  • Those from the West South Central region (Texas, Oklahoma, Arkansas, and Louisiana) take the fewest showers (Isn’t it kinda hot & sticky down there most of the time??)
  • People in Kentucky, Tennessee, Mississipi and Alabama actually do some of their best thinking in the shower (imagine that!)
  • People in Texas, Oklahoma, Arkansas and Louisiana did the least amount of thinking in the shower (well, considering that they don’t shower as often maybe they’re out of practice!)
  • People in places like New England, North and South Dakota, Nebraska, Kansas, Minnesota, Iowa and Missouri generally take their showers at the beginning of the day whereas those in the West South Central region (Texas, etc.) take them at the end of the day.  Hmm, I’m less and less inclined to visit those places.

There are also (not surprisingly) differences in showering habits between men and women:

  • Men shower more often than women (yeah, and they need to!)
  • Women spend more time in the shower (DUH!!)
  • Men are more likely to brush their teeth and watch TV in the shower
  • Women are in the shower taking care of all those girly grooming things like shaving and conditioning

Delta shower system

Well, now that I know the type of questions that Delta asked, it will be interesting to see how they use all that great data to design shower systems for us……I can see it now, a shower system with built in TV and toothpaste dispenser for guys, and one with a lotion sprayer for women!  How do you think they’ll encourage those who don’t shower as often?

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